Words by Choithrams
Date 04.04.23

UAE Food Bank and Dubai Cares benefit from Choithrams' annual campaign

Ramadan is a time for reflection and solidarity and Choithrams.com is pleased to present its “Full of Goodness” promise to bring these values to life.

Running until April 13, 2023, shoppers have the chance to purchase ready-to-eat meals for Dhs10, as well as boxes of essential items for Dhs20, which will then be donated to the UAE Food Bank.

Additionally, a percentage of the proceeds will also be given local charity Dubai Cares, which will, in turn, ensure school meals are provided to hundreds of children in vulnerable communities across the region.


"Encouraged by the outstanding support of our generous customers, partners, stakeholders and staff, we are bringing back the “Double Blessings” Ramadan campaign," said L.T. Pagarani, Chairman of Choithrams Group. "We hope to spread goodness this holy month, not just among the vulnerable communities in the UAE, but overseas as well.”

The campaign has been covered extensively by more than 45 mainstream media outlets in Arabic, English and other languages, and the Choithrams team is aiming for this year to be the most successful campaign yet.

Working alongside valued partners like Choithrams, we are creating meaningful interactions and a positive impact this Ramadan. Every donation is a blessing for the most vulnerable sections of the community." Manal Obaid Yaroof, Head of UAE Food Bank Committee.

As it becomes more relevant to the wider UAE audience, the ‘Double Blessings’ Ramadan campaign is expected to bring the community together in Dubai and the Northern Emirates as well as Abu Dhabi and Al Ain, highlighting the spirit of giving.

The meals and essential item packages are available to buy both in store and online at Choithrams.com

“Choithrams has walked with Dubai Cares since its inception, and now with the “Double Blessings” campaign, we write a new chapter in our journey," said Abdulla Ahmed Alshehhi, Chief Operating Officer at Dubai Cares.

"We call on the UAE community at large, well-known for their benevolence, to give generously and create a positive impact through our programs reaching over 21 million beneficiaries in 60 developing countries.”

Both Dubai Cares and the UAE Food Bank are part of Mohammed bin Rashid Al Maktoum Global Initiatives.

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